BMW and Mercedes Add Sirius Trial to Pre-Owned Vehicles

bmw

The auto industry and satellite radio industry are intrinsically linked together and, now that times are tough all around for both entities, two of the world’s top automakers have decided to partner with Sirius XM Radio to provide a push for sales and subscriptions.

Sirius-equipped models of previously owned BMW and Mercedes models will now be coming fully loaded with a complementary trial subscription to the Sirius Everything package, allowing for three months of free play.

Considering the extremely difficult economic environment being faced by high-end automakers (and Sirius XM Radio as a side-effect), this move may be just the thing to help boost business.

[Via Orbitcast]

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