Sirius Radio Canada and Live Nation have formed a partnership that will see both companies gaining extra audience exposure with a mutually beneficial business plan. The two will act together to air showss from premier Canadian bands with Sirius’ sponsorships and Live Nation’s concert hosting experience.

March 1st saw the kick-off the new arrangement with a performance by Toronto artist, Lights, from her hometown’s Phoenix concert hall. Further programming from Canadian musicians are slated to appear soon through the partnership.

Sirius listeners can check out broadcasts of the concerts via the Canadian rock channel, Iceberg 85.

[Via Sirius Satellite Radio Canada]