Earlier in the week I started to offer some perspective into what the King of All Media might do with respect to his future. Howard Stern’s contract with Sirius is up this coming December and there is absolutely little idea where things are going in terms of direction and possibility. Before Howard and his crew left for their recent two week break, it was revealed that the crew apparently knew more than they were letting on, and Howard was doing a magnificent job in keeping things quiet. I suspect that come the fall he may start to reveal any details of potential negotiations, if any have actually started.

Howard Stern is one of the most important pop culture icons ever. He has fought for free speech, and for radio freedom. His move to Sirius was the most perfect fit that ever was created. He knows how to talk to people and connects with his audience on a level that no one else can.

When I think about this great product which I am happy to have at my side, I feel even better knowing that Howard and his crew form a major part of my enjoyment of Sirius. I am entertained, and informed by what he brings to the radio. The world is a better place because of his honesty, whether you agree with what he says or not. The world needs to seriously lighten up finally when it comes to all of the taboo topics that Howard has openly spoken about for over 30 years.

From a business perspective, Sirius has not made some bright moves over the last few months (cancelling lifetime subscriptions was outright insanity), if they allow Howard to leave for terrestrial radio, it will be a tremendous loss for radio freedom.

If Howard retires, I will of course respect his decision and pay fitting tribute to his great career in radio.

Back to music next week folks. Going to talk about top 40 programming and Adult Oriented Rock. Cheers.