The speculation continues to grow on whether or not The King of All Media will return to Studio 69 in 2011. Stern’s contract is up at the end of the year and Sirius will need to move soon in order to prevent a lucrative offer from taking Stern and his advertising power with him.

It was recently suggested that even with the financial troubles at SiriusXM, Stern is rumoured to have brought in a whopping total of a billion dollars in advertising revenue since the commencement of his contract. Meanwhile SiriusXM continues to review the contracts of other personalities and program formats searching for ways to save money. 

SiriusXM has the opportunity to re-sign someone who is arguably one of the biggest names it will ever host on the airwaves. While it would certainly be understandable should Howard elect to retire after a 30 plus year as a revolutionary radio host, it makes better sense for SiriusXM to give Howard another 5 year deal. This would be long enough for advertising sales to really give the boost the company needs and for better financial decisions to be made elsewhere in the company.

Stern has been approached by a handful of companies to return to Terrestrial Radio. I would personally hate to see this happen since the kind of formatting Howard is allowed to present on his channels is something he worked his entire career towards achieving.

Hopefully on these pages by the end of the year, I and other Stern fans will be toasting his staying with SiriusXM. The world needs more of his sense of humour and blunt honest precision in a world full of phonies and pathetic news broadcasts.